Means for storing, displaying, and advertising.



H. R. SHlRLEY JR- MEANS FOR STORING,.D|SPLAYING, AND ADVERTISING.

APPLICATION FILED SEPT. 15. 19l6- Patented Dec. 11,1917.

vention,such as Willenable others skilled in the art to which it appertains to make and .QF E- r HENRY RICHARD, SHIRLEY, an, or sEnLo'Ne wn's'r, vIo'roRiA', AUSTRALIA.

MEANS non s'ronme, DISPLAYING, ANDADVERTISING.

To all whom??? may concern: M y Be it known that I, HENRY RICHARD SHIR-. LEY,Jr.,a'subject of the King of Great Britain and Ireland, 620., residing at Geelong" West,lin the State of Victoria, Commons Wealth of Australia, have invented certain new and useful Improvements 1n Meansfor' Storing, Displaying, and Advertising; and- I do hereby declare'the following to be a full, clear, and exact description ofthe inuse the same.

My invention relates to means for attractively storing, displaying, and advertising articles, and comprises holders tobe used chiefiynon shop counters, and in. shop windows, to promote the sale and quick delivery.

of the articles, which will include many kept by grocers, tobacconists, druggists, confectioners and so forth. When an article is,

in a tinnedor'like boxed form it will suit this invention best.

1 In. carrying this invention into. effect I,

make a holder having one or more" vertical or. other tubes. or magazines, each to hold, upon a spring raised; carrier, superposed articles, for example boxes of matches, cigarettes, tobacco, shoe polish, food, or so on. The outermost or uppermost article within the magazine can be easily removed, whereupon the article within the magazine which v adj oined the removed one will automatically take the latters place.

The magazine will be ,of i any suitable length, cross section, ornamentation and materials- Material which is transparent can obviously be used for various parts.

My invention provides for supporting and if desired holding an article over the magazine, either opened or closed, also means to indicate the number of tins or articles in a.

magazine which is not full.

In my preferred construction the removal of an article may be effected either by pushing or pulling it out whether the top, of the article be tangible or not.

Thearticles in a magazine will often (but need not) bethe same, andneed'not'all have casings of the same material;'but the latter must permit the articles'to leave the magazine easily notwithstanding friction.

The carrieraforesaid has in some cases an. outwardly pro ecting handle or means by which it may be moved along the magazine. The foregoing and other features of the p i n f Letteis'Patefit- Patented Dec. 11,1917. Application filed September 15, 1916.. Serial No. 120,309.

invention will be explained. I reference to the accompanying drawings in. which simple constructions are illustrated.

The invention is not limited to ticular designs, proportions,.or numbers of.

partsshown, as modifications may be made to suitthe articles to be put inthe magazines, and the general: circumstances ofouse, but features covered by one or moreof my subsequent claims will still be retained;

In the drawings, Figure 1 shows a view (with parts broken away and omitted), ofa

holder having a display fitting over its magazine which stands verticallyand the top of which can support one or morehartie,

cles. This figure ,isjpartly in perspective with the lower end and a. higherpa-rt of. the agazine omitted to show ,an internal spring, and with a foot to; which. the magazine-is secured shown in vertical middle section; Fig. 2 is a perspective rear view of the up of a magazine upper end havingan adjust.-.

ablefitting which can be raised, lowered or removed, and upon which one ormo-re arti-.

cles can be placed at will, but which :is at will intended to allow full view of: the highest article under it.

Fig. 6 is a transverse section-through one form of magazine, which is fittedwith, an advertisement or display sheet which can be removed at will. Fig.7 is a vperspectiverear View'of a. cylindricalcarrier or lift plate, and Fig. 8 shows a rectangular carrier over two springs, the invention not being limited as to the number of springs.

Fig. 9' is a perspectiveview of the upper part of a rectangular magazine held upon which is an open-box of matches, themagazine containing unopened boxes, the uppermost of Which'is easily slidableto the front or rear for sale or other'purpose.

I do notillustrate a construction comprise ing two or more magazines in combinations but such would be useful and co-uld obvi Part 1 in the drawings indicates a magazine. It is tubular and is arranged in some cases so that it can be supplied with articles through its base, but it can always be supplied at its top. 2 is a removable cap on the magazine base in Fig. 3; 3 are screws entering or hearin on the magazine base in Fig. 1. These screws pass through a. foot 4: which is recessed to inclose the lower end of the magazine, which, when the foot is detached, is open, in my preterredoonstrum tion, allowing of easy access to the magazine interior. When provision is not made for access to a magazine interior at its bottom, then the top of the magazine which is wholly or partly open, is used for the insertion of articles. 6 indicates a wholly open top, and (f a partly open top.

In each magazine I provide one or more springs 7 having any suitable lower sup port the-spring in Figs. 1 and 3 resting on the magazine bottom, and at the top supaorting a lift or carrier 8 shown with a handle 8 which projects outside the magazine as a means to enable the carrier to be pressed down or raised by hand as may from time to time be desired. is in expansion when the magazine is empty, and is in greater or less compression when the magazine contains articles on the carrier. The spring is adapted to "feed all the articles that can be put on it to the magazine top for successive removal.

The way to introduce an article at the top of a magazine depends on the details at the said top. In Fig. 1 there is a fixed top plate 10, and the magazine wall has a recess 9 with sides 16. in that case the way is to insert it horizontally, as per arrow a, on the carrier which can be ready depressed. To insert another article, the first article is pressed down, and the second is inserted horizontally upon the first one, and this process can be continued untilthe magazine is full, with the spring or springs considerably compressed. he last inserted article will'then press against the under side of the plate 10 or magazine head. 10 is a plate which is gapped to allow a great deal of the top of the uppermost article in the magazine to be displayed. 11 is a wire fitting through which almost all of an article top would be displayed to view. 12 will be supposed to represent any top'which prevents the box or article under it from being pressed higher by the action of the spring on the carrier.

In each case articles can be placed and displayed upon the head 10, 11, or 12. An article illustrated at 13 is an open box, held over magazine 1 by framing 14:, 15 connected to the magazine. V

The magazine rear has an opening of any suitable width behind opening 9, at 17 Articles can be pushed in the direction of Each spring arrow 7) by pressure through opening 17 and be caused to emerge at 9. Such pressure will generally be elfected' by an attendant behind a counter on which the magazine is set. An article may be removable either to the trout or rear from a magazine, as is evident trom Figs. 4: and 5, and in the form in Fig. 9 I intend toprovide for such removal so that a shop attendant can move an article from him, or toward him, out 015 the magazine. The uppermost article in various magazines is marked 0, under which in succession are shown articles d, c, f in- Fig. 2. The article under article 0 is, as a rule, not removable until the latter article has been removed, because the depth of the opening 9 in the wall or part oi" the magazine under the head is more than the depthof article 0, but less than that of articles 0 and (Z combined-f When a magazine head is adjustable as in Figs. 4 and. 5, the removal of a plurality of articles at once may be provided for. -An advantage of a raisable or lowerable head to a magazine is that articles can be used below such heads which would be too deep toj be usable in magazines having exits of fixed depth as at 16 in Fig. 1 or 16 in Fig. 9. v V

The magazine top may have any suitable means or connection tothe magazine such as sockets 18, 19, with thumb screws. By moving a top 11 clear of the magazine-top 6, the magazine can be verv quickly stored with articles. Sockets may be attached to a magazine in any suitable numbers and 130- 10c sitions. In Fig. 9, socket 20 is at a corner of the magazine. 'In Fig. 1 a socket 18 carries an adjustable arm 27 having a connection 28 to a display fitting 29, shown with a lip 30 but which may be of any suitable kind. This fitting-permits of prices, advertisements, circulars and goods being prominently shown and a mirror may form part of fitting 29.

Carrier 8' has in some cases a flange as 8", which in some cases is oi greater depththan that of side 16 or 16 of opening 9, thus preventing temporary displacement of the carrier when in its'highest position in the cases of Figs. 1 and 9. The side recesses 1115 allow of an article being grasped at its sides in order to remove it, there being then no necessity to touch the article top for that purpose. a

When the handle 8 (which may bescrewed on Or otherwise arranged) 1S:=PIO vided a slot 33 of any suitable length is'also provided in the magazine, to allow the handle to project. Slot 8-3 is useful to allow oi"- viewing the articles and other parts in the magazine. The slot has in some cases a scale marked alongside it, as at 32 with at will numbers to indicate the number of articles in the magazinesee Fig. 3. '7

To allow of the attachment (removably) or facing desired, such as sheet 23 in Fig. 6

and partly shown in Fig. 2, I provide in some cases flanges or clips 21, 22 under edges of Whichedges of the said material will be retained.

In some cases a magazine having no slot 33 or flanges 21, 22, Will be employed. In Fig. 3 a pillar 26 on foot 81 is, in my preferred form revoluble, and has jointed to it adjustable arms 25, having the magazine pivoted thereto at 24:. Foot 4 or 31 may be fixed down as by screwing, or may stand unfixed. It is also feasible to support amagazine against a Wall by some simpleconnec tion.

Having described this invention, What is claimed by Letters Patent is A' storing device comprising a vertically disposed hollow container having a vertical slot therein, a base having a depression in which the bottom of the hollow container is seated, adjustable means for securing the base to the container, a plunger in the container to force packages to the top of the latter, and a spring interposed between the base and the plunger, means on the upper end of the container for limiting the up- Ward movement of the packages by the plunger, the container having a vertical slot, the Walls of Which are bent to formguides, in Which the edges-of an advertising sheet Wrapped around the container can be coni In Witness whereof I have hereunto set 35 my hand. 7

HENRY RICHARD SHIRLEY, JUNK. a

Copies of this patent may be obtained for five cents each, by addressing the Commissioner of Patents. 7

Washington, D. C. 

